Customer Satisfaction Foundations, Drivers, Measurement, and Strategic Implications Introduction Customer satisfaction is a fundamental concept in marketing and business strategy, reflecting how well a company meets or exceeds customer expectations. It is a crucial performance indicator that directly influences consumer loyalty, […]
Customer Service Excellence: Foundations, Challenges, and Future Trends Introduction Customer service is a key pillar of business success, encompassing the support companies provide before, during, and after a customer’s purchase. As competition and consumer expectations grow, service excellence has evolved from a […]